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Estrella TV Grows Again

ODESSA, TEXAS: KPEJ-TV has signed up to carry Estrella TV on its multicast feed. The Fox affiliated station is owned by Communications Corp. of America. KPEJ will carry the Spanish-language network on Ch. 24.2. Estrella parent Liberman Broadcasting of Burbank, Calif., announced the deal today.

Liberman says the Odessa-Midland market is the 40th largest for Hispanic TV with around 55,580 Latino households. The deal puts Estrella in its 30th market, and marks the second one between Liberman and CCA in Texas. An earlier agreement covered KVEO-TV, the company’s NBC affiliate in Brownsville, for carriage of Estrella on 23.2. KTSM-TV, CCA’s NBC in El Paso, carries the network on a digital subchannel; as does Waco Fox affiliate KWKT-TV and KETV-TV, the NBC in Tyler.

The KPEJ agreement puts Estrella TV in nine Texas markets, including Liberman’s owned-and-operated stations in Houston and Dallas-Fort Worth.

Liberman most recently signed affiliate agreements placing Estrella on KRET-CA in Palm Springs, Calif., market;

April 20, 2010
: “LBI Scores KRET-CA for Estrella
KRET-CA, licensed to Charles Meeker of Santa Maria, Calif., becomes the 21st affiliate of Liberman’s Spanish-language Estrella TV network.

April 13, 2010:“Liberman Loss Widens on Impairment
TV revenues were down 13 percent for the year but up 10 percent in the fourth quarter to $11.7 million. 

March 25, 2010: “Estrella TV Picks Up 20th Affiliate

March 8, 2010: “Nielsen Rates Estrella TV
Nielsen starts measuring Liberman Broadcasting’s Estrella TV network today.

March 4, 2010: “Estrella Launches on KSBT-LP
KSBT, a low-power TV station in Santa Barbara, Calif., is becoming an affiliate of Estrella TV.

February 22, 2010:“Estrella TV Goes to Chicago
Liberman Broadcasting today announced the acquisition of what will become its ninth owned-and-operated TV station.

February 3, 2010:“KWHD Switching from Christian to Hispanic
The format-switch comes as a result of KWHD’s sale to Liberman Broadcasting, which will change it to an affiliate of its Estrella TV network.