DIRECTV is offering subscribers a way to create shortcuts to favorite programs.
In an effort to help cut through the clutter, the service is offering a new My TV Planner feature. Instead of scrolling through an endless list of programming, the new feature on the DirecTV.com Web site will help viewers locate TV shows, movies and pay-per-view programming in line with their personal preferences.
DirecTV is using the services of ChoiceStream, a company based in Cambridge, MA. Subscribers can rate six to 10 movies and TV shows, and a personalized page displaying selections that match a preference profile will appear and be updated with suggested programming and scheduled air times for the coming week.
The initiative is to make DIRECTV more user-friendly. The service is free to DIRECTV customers.