Digital Rapids Taps Avid Vet as Sales VP

Digital Rapids, a Markham, Ontario-based developer of systems for taking video content to the Internet, recently announced that Barry Fairhurst had been selected as its new vice president of sales.

Fairhurst comes to Digital Rapids from Avid Canada, where he was employed for the past 13 years.

Fairhurst’s duties will include the development, implementation and management of sales strategies and processes.

"Digital Rapids and our solutions have earned tremendous critical and customer acclaim as leading our industry,” said Brick Eksten, Digital Rapids president. As we continue to grow, it's essential that our sales organization and processes evolve to best address the opportunities available in the market and be responsive to our customers' dynamic need. Barry's leadership abilities and extensive experience in all facets of sales management will be critical assets as we realize our full sales potential and enter our next phases of growth, while his background in the media and entertainment market will enable him to quickly relate to our customers' requirements and help them fulfill their objectives.”