"CSI: Crime Scene Investigation" is more than a cool show. It's also mixed traditional television with evolving broadband opportunities to create one of the highest-rated franchises in television history.

Anthony Zuiker, executive producer and creator of the "CSI" universe, will share that insight with NAB Show attendees when he speaks Monday, Apr. 14 in Las Vegas.

It's all part of the NAB Show's fresh emphasis on content creation in addition to its
In addition to discussing his personal path to fame, Zuiker will show how creative ideas, great talent and a healthy dose of risk can open new pathways for existing brands. He will explain why promoting fresh content to a young audience is so important.

The "CSI" franchise, which includes "CSI: Miami" and "CSI: NY," regularly appears in Nielsen's weekly Top 10 broadcast ratings and has earned 28 Emmy nominations.

Prior to "CSI," Zuiker scripted monologues for casting auditions. In 1999, one of his monologues was transformed into the script for "The Runner," a feature film.