Atlanta-based Crawford Communications has expanded its television network services with the installation of 10 Avid DekoCast graphics systems. Fully integrated with Crawford’s ENCOMPASS tapeless production and playout service, the DekoCast systems automate the delivery of station branding and customized content for local viewing audiences, streamlining the creation and display of real-time graphics for headlines and breaking news. The DekoCast systems enable Crawford’s broadcast customers to work remotely to build, manage and deliver graphics content to their networks across Latin America using Crawford’s existing network distribution infrastructure.
DekoCast graphics virtually eliminate the technical complexity that Crawford’s U.S.-based customers face in meeting branding requirements for their networks located in Latin America. Customers looking to insert simple, static logos can easily update playlists by supplying new images and adding DekoCast triggers. However, more than half of Crawford’s clients have opted for developing more sophisticated graphics templates. As a result, many remote stations have installed a DekoCast system within their own facility to develop graphics in-house before uploading the files as a complete package to the ENCOMPASS system for transmission.
Crawford now boasts a total of 23 DekoCast systems that are online and fully operational, delivering content to networks throughout Latin America.