PHILADELPHIA: Comcast was among the handful of pay TV providers opting to carry ESPN 3D, the world’s first full-time stereoscopic 3DTV network. Comcast subscribers who want to see the programming in 3D just need the proper TV set and shutter glasses for now. Eventually, they’ll also need a specific set-top box. Comcast plans to transmit 3D content exclusively using MPEG-4 H.264, according to Cable360Net.
The cable operator launched ESPN 3D in both MPEG-2, the video compression standard for over-the-air DTV, and in the more bandwidth efficient MPEG-4 format. Comcast plans to go all MPEG-4 with 3D content in August. It already has around 10 million MPEG-4 boxes in the field, mostly in households with HDTV subscriptions. That leaves around 15 million or so with MPEG-2 decoders.
Comcast is said to be switching from Motorola to Pace set-tops, which will feature two-way capability and MPEG-4. The two-way capability will allow Comcast to adopt switched digital video delivery, which it plans to do later this year to preserve bandwidth for 3DTV. Rather than transmitting all channels simultaneously all at the time, as is the case now, a SDV architecture just delivers the video stream that’s being watched. (See “Comcast Tees Up Switched Video Rollouts”)
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