CJP Broadcast Delivers Automated Playout System for William Hill Racing Channels

CJP Broadcast Service Solutions
(Image credit: CJP Broadcast Service Solutions)

WHITCHURCH, U.K.—CJP Broadcast Service Solutions Ltd. has announced that it delivered innovative automated app channels to the betting and gaming company William Hill. 

The two new channels transmit horse and greyhound racing live to sports fans and customers, with rich graphics, operated by the presenter alone. 

For the project William Hill wanted a racing television service linked by a live presenter in the style of a radio DJ. As well as providing live coverage of multiple meetings daily, the channels had to include rich graphics experience, including results, statistics, and jockeys’ colors, the companies explained. 

In addition, William Hill wanted to service to be cost-effective and scalable so the service and the system could operate daily without a team of operators and engineers. 

To meet those requirements, CJP Broadcast integrated the necessary products, including a Ultrix router from Ross Video and the Cosmos playout automation and streaming platform from PlayBox Technology. 

CJP Broadcast also worked with media software specialist Squared Paper to develop the required data processing, graphics and intuitive user interface. This functionality was built with Squared Paper’s Busby software development kit. 

“We wanted to create something special in our racing coverage, to provide our customers with a better, richer racing experience,” said Mark Chesworth, head of broadcast at William Hill. “CJP Broadcast showed us that by using bespoke software, they could build a system that would bring our dedicated live greyhound racing channel to life. Showing more live greyhound races than any other channel, viewers are served real-time data, prices, and information graphics for each runner. Led by a team of presenters, each bringing their personalities and styles to the screen, the fully automated system CJP developed gives us the output we want, and one our presenters love to drive.”  

A vital element of the requirement was to allow the presenter to log in remotely. The Squared Paper software utilizes the data feeds obtained from racecourses and tracks and takes the relevant information to trigger HTML5 graphics templates for live insertion onto incoming SDI feeds. The system also facilitates the creation of the playlist, which is continually updated based on live schedules. 

“The system was specified for remote operation, but Covid lockdown meant we had to develop it remotely, too,” said Chris Phillips, managing director of CJP Broadcast Service Solutions Ltd. “We assembled the hardware rack and operations desk in our demo area; Squared Paper accessed it to develop the software functionality, and William Hill could also log in to monitor progress. At CJP Broadcast, our approach is always to select the best technology partners to meet the user specification and to work closely with them to pool all our knowledge and experience to exceed expectations on time and within budget. 

“This project for William Hill was particularly satisfying,” Phillips added, “because they started with an operational requirement rather than a technical description. They went out to potential suppliers with what they wanted to achieve. We were able to show them just how engaging, dynamic, and scalable the channel could be. The solution we developed, which we now call Smart Streams, applies to any broadcaster or streaming service provider dealing in data-rich live content in sports or other genres.” 

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.