Broadcasters Roll Out Mobile500

MULTIPLE CITIES: A collective of television broadcasters have joined forces to negotiate programming contracts for Mobile DTV. The new organization, known as the Mobile500 Alliance, is made up of 30 broadcasting companies which collectively operate 340 full power DTV stations in 167 U.S. markets.

The Mobile500 Alliance plans to build on efforts already initiated by the Open Mobile Video Coalition in promoting Mobile DTV. The group is also interested in structuring the business side of the new television delivery system.

“The Mobile500 Alliance aims to develop a Mobile DTV business model permitting consumers to view popular broadcast content, as well as non-broadcast content with enhanced features,” said Colleen B. Brown, president and CEO of Fisher Communications, and chair of the Mobile500 Alliance. “To that end, we will work to secure content arrangements with program suppliers and enhanced consumer device features with electronics manufacturers.”

The new organization is inviting participation and involvement by all interested commercial television broadcasters considering Mobile DTV service.

“It is important the entire television industry support Mobile DTV,” said Brandon Burgess, chairman and CEO of ION Media Networks, and president of the OMVC. “The Mobile500 Alliance and its members are an important part of this developing service, and their efforts further demonstrate the commitment of broadcast TV to fully expanding its use of the digital spectrum and finding new ways to serve the public.”

The stations owned by the Mobile500 Alliance have the ability to reach some 90 percent of the U.S. viewing audience. -- from TV Technology

More on mobile TV...
August 19, 2010
: “Auto Internet Predicted to Make Inroads”
The uptake of Internet-connecting by car manufacturers hasn’t taken off as previously expected, but it’s about to, according to the folks at IMS Research. If so, the phenomenon would add one more facet of competition to mobile DTV.

August 3, 2010: “Broadcast and WiFi Take Wind Out of FLO TV Sales”
The broadcast industry hammers away at its mobile DTV plan while current subscription-based player Qualcomm considers getting out. New research from Juniper Research suggests why.

July 19, 2010: “FCC Frees Up Mobile DTV With Analog Tuner Waiver
The Federal Communications Commission has released mobile DTV from a regulatory obstacle. The commission waived a requirement that mobile digital broadcast TV receivers include analog decoding technology.

July 7, 2010: “MobiTV Reports Delivering 88 Million Minutes of Live World Cup Coverage
“That number is equivalent to one viewer spending 61,111 consecutive days in front of the TV.”

June 30, 2010: “Start-up Radio Broadcaster Adopts Mobile DTV Standard”
Ludwig’s product, “The One Radio,” is a handheld receiver that tunes in 50 channels aimed at seniors, young people and specific ethnic groups.

June 30, 2010: “$10 Hulu Plus Still Runs Advertising
Hulu, the online portal that streams TV shows from ABC, NBC and Fox, has pre-launched a subscription premium service that runs ads, similar to the free version.

June 22, 2010: “Participants Rate Mobile DTV Experiment 7 out of 10
The 150 or so folks tapped to test mobile, over-the-air DTV in the nation’s capital give it a 7 out of 10. That’s the word from the Open Mobile DTV Coalition. 

June 16, 2010: “Mobile DTV Launch Planned in Media General Markets”
Media General has 18 TV stations in 10 states. It expects to roll out mobile DTV late in the third quarter of 2010 in its Tampa, Fla., and Columbus, Ohio, markets

June 8, 2010: “Broadcast Consortium Selects Executive to Lead ‘Mobile Content Venture’”
“Mobile Content Venture” is the official name of the initiative launched during the NAB Show in April. The venture was formed to create a cohesive national business model for over-the-air mobile digital television, now being demonstrated in Washington, D.C.

May 27, 2010: “Mobile DTV Runs Up Against Analog Tuner Requirement
The FCC has agreed to consider waiving its dual-tuner requirement for mobile DTV devices.

May 11, 2010: “Mobile DTV Showcase Underway in D.C.
The intent is to get receivers into the hands of a select group of individuals to draw attention to the free service.

April 14, 2010: “Twelve Broadcast Companies Form JV for National Mobile DTV
The venture is designed to complement the FCC’s National Broadband Initiative by giving consumers mobile access to video content while reducing congestion of the nation’s wireless broadband infrastructure.