Betsy Keefe Will Succeed Al Lancaster as GM of WSAW in Wausau, Wisc.

By George Winslow
published

Lancaster is retiring after nearly 45 years in the broadcast industry

Gray Television
(Image credit: Gray Television)

ATLANTA, Ga.—Gray Television, Inc. has announced that Al Lancaster, the General Manager of WSAW (CBS) in Wausau, Wisconsin (DMA 132) will retire this March after nearly 45 years in the broadcast industry. Al has led WSAW for the past 23 years.

On March 20, 2023, Betsy Keefe will succeed Al Lancaster, becoming the station’s next general manager. For the past 10 years, Betsy has served as general sales manager for WSAW. She is a native of Wausau and began her career as a research assistant at WITI in Milwaukee before transitioning into sales. 

She has been a driving force in creating a sales culture focused on growing local businesses and developing people throughout her department. Betsy has served as the Director of Government Affairs for the Wausau Region Chamber of Commerce and has served on the Board for the Wausau Conservatory of Music.

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.