Avid Integrates MediaCentral with CGI’s Open Media

(Image credit: Avid)

BURLINGTON, Mass.—In a move that expands the integration of Avid’s MediaCentral with third party newsroom computer systems, Avid has announced the integration of its MediaCentral content platform with CGI’s OpenMedia solution for journalistic workflows.

The integration with the industry’s leading newsroom computer systems (NRCS) – also including AP ENPS and Octopus – means that MediaCentral now empowers more production teams around the world to enhance their news content creation workflows, Avid said. 

“Avid’s innovation strategy for newsrooms centers on driving more openness to help customers get more performance out of their infrastructure,” explained Raul Alba, director of product management, Avid. “By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips. They can get started straight away—without extensive training, loss of productivity, or any complications associated with deploying a new NRCS—and gain the ability to create better content faster directly within the systems they already rely on.” 

Support for additional third-party NRCS ensures production teams can access the full power of MediaCentral including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system, the companies said. 

In addition, teams can become more efficient and productive by supplementing the systems they already use on a daily basis. MediaCentral’s ultra-fast search functionality lets teams find the content for stories they need when they need it and use the Media Composer video editing tool to produce content without leaving the NRCS interface. 

Multiplatform distribution capabilities enable them to get stories to followers and viewers faster than before – all while providing access to an end-to-end newsroom solution that enhances operations and can scale as content demand continues to grow.

“Integrating OpenMedia into the MediaCentral platform enables editorial teams to unify their news planning and production workflow with Avid’s state-of-the-art production platform for a seamless end-to-end user experience,” said Michael Pfitzner, vice president of newsroom solutions at CGI.

For more information on MediaCentral, visit www.avid.com/products/mediacentral (opens in new tab).

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.