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Avid acquires automation provider Sundance Digital

Avid Technology has acquired automation and device control software provider Sundance Digital for approximately $12 million in cash.

The acquisition adds another piece to Avid's end-to-end systems provider puzzle and strengthens its goal of offering tools that enable broadcasters to produce, manage, control, and playback television programming. With Sundance systems in its portfolio, Avid can now, as a single vendor, offer more comprehensive automation control over its products that span the entire media production process.

Sundance automation systems already integrate smoothly with a range of Avid broadcast products, including MediaStream‚ Avid iNEWS, Deko, DekoCast‚ and Thunder and AirSpeed servers.

Based in Irving, TX, Sundance Digital has provided automation solutions to public and commercial broadcasters since 1994. The company's products, which offer software to manage broadcast master control operations, include Titan, FastBreak NXT Automation‚ and FastBreak NXT XPress‚ Intelli-Sat‚ Digital Delivery Management System (DDMS), NewsLink, and Sundance Seeker.

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