AT&T Announces Quickplay Acquistion - TvTechnology

AT&T Announces Quickplay Acquistion

Companies expand relationship to stream DirecTV over the Internet
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DALLAS—Quickplay Media will now fall under the AT&T banner as the company has announced it plans to acquire the OTT video and TV Everywhere services provider from Madison Dearborn Partners. The two companies have a previous relationship, with Quickplay support AT&T’s U-Verse TV Everywhere offering. With the new partnership AT&T will use the Quickplay platform to support the DirecTV Now, DirecTV Mobile and DirecTV Preview streaming services that will be released later this year.

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“Quickplay’s multitenant IP distribution infrastructure, combined with AT&T’s leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic,” said John Stankey, CEO of AT&T Entertainment Group, in the company’s announcement. “We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high-quality online viewing experience they desire.”

AT&T says it will retain Quickplay’s employees and contractors.

The transaction is subject to pre-merger review under the Hart-Scott-Rodino Act in the U.S. and the Competition Act in Canada. AT&T and Quickplay expect the deal to close in mid-2016. No financial terms were disclosed.