ARRI announces Alexa 35mm format digital cameras

At IBC2009, ARRI announced a new range of 35mm format digital cameras, codenamed Alexa, that is designed around a newly developed CMOS sensor with high sensitivity and dynamic range.

The cameras will couple high image quality with simplified, flexible, integrated workflow concepts for efficient post production.

Compact and lightweight, the new range of cameras will provide an affordable tool set to address every level of TV, commercial and feature film production. The planned entry-level model will use a 16:9 sensor and an advanced electronic viewfinder.

A more fully featured version offers a 4:3 sensor and a rotating mirror shutter linked to an optical viewfinder. A number of recording options, including several onboard solutions, have been designed to simplify workflows and to provide versatility on set and in post production.

ARRI plans to make the Alexa product lineup available in the second quarter of 2010.