The Associated Press (AP) and MSN announced that they are teaming to develop the AP Online Video Network to provide AP members with news video for their websites. AP member websites participating in the AP Online Video Network receive a custom-branded MSN Video player, daily news video from AP, prestream advertising to run adjacent to the video in the player, and a share of the advertising revenue.
With the new service, AP will make AP news video available to a network of more than 3,500 AP newspaper and broadcast members in the United States. MSN will provide the video player and technology and will sell the advertising for the fully ad-supported service. AP will retain full control over editorial content in the AP Online Video Network. The service, which will be available at no charge to members, will launch in first quarter 2006.
“This partnership will empower AP members to compete in an emerging segment of Web content,” said Tom Curley, president and CEO of The Associated Press. “The expertise MSN brings in online video technology will be a key factor in the success of the network.”
“We are thrilled to help The Associated Press bring online video to thousands of AP member websites,” said Todd Herman, director of advertising and business strategy for MSN Entertainment at Microsoft Corp. “The combination of AP news excellence and Microsoft scalable technology will enable our advertisers to better reach the huge audience of people who now turn primarily to the Internet for their information.”
Initially, AP will provide approximately 50 video clips per day covering national, international, entertainment, technology and business news. The AP Online Video Network will grow over time as network members and other content partners contribute their own video.
In addition to providing AP members with a customizable Windows Media-based video player, MSN will work to develop other network products, including a local advertising and content syndication system for AP affiliates within the network. AP members that use the new service will have the opportunity to share revenue generated by ads on their websites. To date, MSN Video has provided video technology exclusively to sites within the MSN network. This relationship represents the first time MSN Video player technology will be syndicated to sites outside its network. MSNBC.com will continue to be the exclusive video news content partner for MSN’s network of sites.
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