ABC Goes Mobile on MobiTV

“Gray’s Anatomy” and “Ugly Betty” are getting small. The shows are on the lineup the network is providing for MobiTV, the mobile television player out of Emeryville, Calif. Fare on the new ABC Mobile channel includes full-length shows from across the networks day parts as well as news. MobiTV pioneered the concept of cell phone television when it launched 10 years ago, and now reaches 4 million subscribers via AT&T Wireless, Alltel and Sprint subscribers. Channel choices include NBC, ESPN and Discovery, among others. Full episodes of ABC content--“Betty,” “Grey’s,” “Lost,” “Desperate Housewives” and others--will appear on ABC Mobile the day after regularly scheduled broadcasts.