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Specialty supermarket implements new digital signage system

Cyberspace Solutions launched the first dynamic signage network in the Maltese retail sector for Sparkle Image in Marsascala, located in the middle of the Mediterranean Sea.

Sparkle Image is a specialized supermarket dealing in detergents, cleaning materials and toiletries. The supermarket recently expanded and refurbished its premises.

The recently installed digital signage network uses 42in plasma screens to display a range of dynamic in-store information. Information is transmitted to each plasma screen via the Scala InfoChannel network. The units are interconnected via a LAN and controlled remotely from the supermarket's offices.

The network informs customers about special offers and loyalty programs, promoting specific products by providing timely advertisements close to the product shelving.

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