New signage network helps employees, visitors navigate Washington D.C.’s largest building

At the Ronald Reagan Building and International Trade Center in Washington D.C., 15 Philips LCD screens provide visitors and employees with dynamic meeting and events information to guide them through the U.S. capital.

Webpavement's new digital signage network at the Ronald Reagan Building and International Trade Center in Washington, D.C. is now up and running. The signage provides dynamically updated events information for visitors and employees. The new network includes 15 Philips LCD displays installed in custom-designed floor-stands, and wall-mounted enclosures strategically placed in high traffic areas throughout the building.

Webpavement’s media players drive dynamic meetings and events information along with other content across the network of LCD displays. Trade Center Management Associates (TCMA) users schedule content for playback on the digital signage network using the Webpavement Sign Server, a Web-based system for advanced content management, scheduling and performance reporting. TCMA users access the system, located in their data center, via the TCMA local area network.

With 3.1 million sq ft of space, the Ronald Reagan Building and International Trade Center houses more than 6000 federal employees. Federal tenants include the U.S. Agency for International Development, U.S. Customs and Border Protection, U.S. Department of Commerce and the Environmental Protection Agency. Non-federal space features the DC Visitor Information Center, Woodrow Wilson International Center for Scholars, private trade-related office space, a 17-eatery food court, Aria Trattoria, a 2000-space parking garage and regular performances by the musical political satire group, The Capitol Steps.

Webpavement provided custom integration to dynamically display meetings and events information on the LCD displays. Previously at the Reagan Building, updating signage was a manual process that required a TCMA staffer to print and deliver to each directory location a paper bulletin with the day’s meetings and events. The new digital signage system will save TCMA time and printing costs while offering building visitors a timely way to find information as they navigate the vast building’s premises.

All systems were installed in 1RU centrally located in the TCMA data center. Webpavement used Magenta Research's MultiView transmitters and receivers to distribute 1024x768 video and audio over CAT-5e cable from each centralized media player to the corresponding LCD display – some located nearly 1000 ft away.

For more information, visit

Back to the top