EZ Show Network is deploying 453 screens to 393 locations inside of Follett Higher Education Group’s on-campus retail bookstores. EZ Show will drive content and customized advertising to the screens based on location and venue type. The firm’s advertising partner, Turner Media Group, is responsible for all ad and program sponsorship sales.
Bernie Day, president and CEO of EZ Show Network, says the network will allow suppliers of bookstore products as well as other advertisers to reach the 18- to 27-year-old demographic. Advertising will accompany a programming mix of music, entertainment, news and informational content. EZ Show and Follett estimate that the signage will reach an audience of more than 71 million annually.