Consumers are changing the way they access media

A new study finds that 27 million Americans own one or more on-demand media devices
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Consumer media habits are changing as people watch VOD services through their cable or satellite provider, access news online, and listen to Internet radio, according to a new study by Arbitron and Edison Media Research.

The study, Internet and Multimedia 2005: The On-Demand Media Consumer, finds that an estimated 27 million Americans own one or more on-demand media devices — such as a TiVo/DVR, iPod or other portable MP3 player — and also exhibit multiple behaviors that show a heavy tendency toward an on-demand media lifestyle.

The study found an estimated 43 million Americans choose to record TV programming to watch at a different time (using technology such as a VCR or TiVo/DVR). Seventy-six percent of consumers own at least one DVD. Thirty-nine percent own 20 or more DVDs in their personal collection.

The study found that broadband connections are now just as common as dial-up connections in American households. The monthly Internet video audience is now estimated to be approximately 35 million people; while the weekly online video audience is nearly 20 million.

This latest study, as well as previous studies, is available from Arbitron and Edison Media Research Web sites at www.arbitron.com/ and www.edisonresearch.com/.

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