Skip to main content

Consumers are changing the way they access media

Consumer media habits are changing as people watch VOD services through their cable or satellite provider, access news online, and listen to Internet radio, according to a new study by Arbitron and Edison Media Research.

The study, Internet and Multimedia 2005: The On-Demand Media Consumer, finds that an estimated 27 million Americans own one or more on-demand media devices — such as a TiVo/DVR, iPod or other portable MP3 player — and also exhibit multiple behaviors that show a heavy tendency toward an on-demand media lifestyle.

The study found an estimated 43 million Americans choose to record TV programming to watch at a different time (using technology such as a VCR or TiVo/DVR). Seventy-six percent of consumers own at least one DVD. Thirty-nine percent own 20 or more DVDs in their personal collection.

The study found that broadband connections are now just as common as dial-up connections in American households. The monthly Internet video audience is now estimated to be approximately 35 million people; while the weekly online video audience is nearly 20 million.

This latest study, as well as previous studies, is available from Arbitron and Edison Media Research Web sites at www.arbitron.com/ and www.edisonresearch.com/.

Back to the top