Brazil-based retail chain launches digital signage network pilot in Rio

Brazilian retail chain Casa & Vídeo, a specialist in home goods and electronics, ranging from blankets to LCDs, has kicked off a pilot project that will deliver proprietary content on 42in plasma screens in a downtown Rio de Janeiro store location. In addition to Casa & Video’s internally produced videos, the network will also feature advertising messages from the company’s suppliers. If successful, a full in-store network could potentially reach dozens of Casa & Vídeo stores in more than 31 Brazilian cities, including 29 locations in Rio de Janeiro alone.

Brazil-based digital signage company Ya Mogu is in charge of project development, installation management, operation and support of the digital signage network that will eventually be installed. The plasma screens at the pilot project are being managed from Ya Mogu’s network operations center. VTV-Comunicação Digital, a partner company of Ya Mogu, funded the project and is responsible for ad sales.

The system is based on the Scala InfoChannel platform. Several new features are being tested and are scheduled to become operational in the following months; among them, a data integration allowing for dynamic pricing updates of promotions for both internally generated content and that of suppliers. Integration with Bluetooth devices, ambient sound control and interactivity will also enter trials.

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