AP, MSN to develop Internet video network - TvTechnology

AP, MSN to develop Internet video network

The two will jointly develop the AP Online Video Network
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The Associated Press and MSN are working together to develop the AP Online Video Network. The network will provide AP members with news video for their Web sites.

Participating AP member Web sites receive a custom-branded MSN Video player, daily news video from AP, pre-stream advertising to run adjacent to the video in the player and a share of the advertising revenue.

With the new service, AP will make its news video available to a network of more than 3500 newspaper and broadcast members in the United States. MSN will provide the video player and technology and will sell the advertising for the fully ad-supported service. AP will retain full control over editorial content. The service, which will be available at no charge to members, will launch in the first quarter of 2006.

Initially, AP will provide about 50 video clips per day covering national, international, entertainment, technology and business news. The AP Online Video Network will grow over time as network members and other content partners contribute video.

MSN also will develop other network products, including a local advertising and content syndication system for AP affiliates within the network. AP members that use the new service will have the opportunity to share revenue generated by ads on their Web sites.

For more information, visit www.ap.org and www.msn.com.

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