American Airlines Center adds HD TVs to luxury suites

American Airlines Center, home of the NBA's Dallas Mavericks and NHL's Dallas Stars, looked no further than four hours driving distance for its latest HD video boards used for in-game event advertising.

To enhance the guest experience, the company recently selected Dell to upgrade all public areas of the facility with new TVs, including suites, restaurants, clubs, concession stands and concourses.

The five-year-old American Airlines Center will install approximately 500 new Dell TVs, including 185 Dell W4201C 42in plasma TVs in its 144 luxury suites and common areas as well as 23 Dell W5001C 50in plasma TVs throughout its upscale platinum level. American Airlines Center will install 276 Dell W3201C 32inch LCD and Dell W2306C 23in LCD TVs to display digital entertainment and digital signage in the concourse.

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