V4x will feature its new OnAir Widgets application designed to monetize media and retain viewers of Web TV and mobile TV through interactivity at IBC2008.

Each Widget component is a visual building block that facilitates a specific viewer interaction, such as ad overlays with in-video cue points, one-click Flash sponsorships prerolls to video clips, quiz polls relating to the current program, and SMS scenarios.

The V4x OnAir Widgets toolkit offers a unified design specification, including aesthetics, to lend a sense of overall cohesion among various parts of the Web or mobile media player.

See V4x at IBC Stand M398, or visit www.v4x.com.