TANDBERG Television to feature dynamic ad insertion, swapping

The company will showcase its Xport Time-Shifted TV solution on network PVR with the AdPoint Advanced Advertising Platform at the NAB Show

At the NAB Show, TANDBERG Television will showcase dynamic ad insertion and ad swapping into live, time-shifted program streams.

By combining the capabilities of the Xport Time-Shifted TV (TSTV) solution for network PVR with the AdPoint Advanced Advertising Platform, the solution provides a working model for operators, programmers and advertisers to monetize ad inventory.

The benefits of time-shifted TV include engaging subscribers in new service offerings, maximizing advertising revenue and reducing subscriber churn. TANDBERG Television’s Xport TSTV solution supports all types of time-shifted TV variations, such as start over, delay TV and operator- or subscriber-selectable recording.

Using Xport TSTV to perform dynamic ad swapping into a time-shifted stream protects the legal obligations to advertisers and provides a new source of ad revenue.

See TANDBERG Television at the NAB Show in Booth SU5108.