Sony Electronics has released new software to allow content transfer between its XDCAM HD Professional Disc system and Apple Final Cut Pro editing software.
The software is provided free of charge and may be downloaded from Sony's Web site. It provides native interoperability between the two entities.
"This is an important collaboration between us and Apple that can provide tremendous benefits and efficiencies to our customers," said Bob Ott, vice president for optical and network systems at Sony Electronics. "Final Cut Studio is one of the first nonlinear editors to provide a comprehensive workflow with our XDCAM HD system."
The two companies are taking the news of this development on the road, with a 12-city tour that started on June 28 and will continue through August. Apple is running the tour and it features both product demonstrations and tutorials. Stops are scheduled in Dallas, Miami, Boston, San Francisco, Los Angeles, Washington, D.C., New York, Atlanta, Chicago, Detroit, San Diego and Minnetonka, Minn.
"The industry is in the midst of a dramatic transition to both high-definition and tapeless production," said Rob Schoeben, vice president of applications product marketing at Apple. "Working in close collaboration, Sony and Apple have paved the way by defining the world's first complete XDCAM HD workflow, from acquisition to post."
Product specialists and executives from both companies will demonstrate system interoperability at each stop on the tour.
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