SAMMA Teams with Broadcast International to Demo HD Video Archiving

SAMMA Systems, a provider of automated digital archiving technology, is partnering with Broadcast International to demonstrate high definition video archiving at IBC2008.

The demo targets video providers who need to make archival video instantly available for deliver over any network to any device, including TVs, cell phones and computers. The joint demonstration will be in the IBM Stand, 2.A31 and 2.A30.

In the demo, the SAMMA Systems' Robot, a multichannel, fully automated videotape to digital file migration system, will convert standard definition and HD videotape content to digital formats. These digital files are automatically ingested and encoded by Broadcast International's high-speed video encoder into formats required for real-time delivery over virtually any network, whether broadcast or IP.

Broadcast International is a Salt Lake City-based provider of video encoding technology.

The IBC demonstration adds an HD component to a similar demonstration conducted by SAMMA and Broadcast International at the NAB Show in April. The demo is designed to showcase a seamless integration of the two technologies for video repurposing in a real-time environment. Real-time video repurposing is important for video providers who need to migrate legacy videotapes to digital files and make that video instantly accessible over a broad range of networks and devices.

"The new capability of our combined technologies will meet the immediate needs of European broadcasters and producers for cost-effective, fast analog-to-digital HD conversion and archiving, said Mark Gray, CEO of SAMMA Systems. "It will also serve Hollywood's growing demand for HD conversion and archiving. A full 10 years of HD content must be converted to digital files, and a large volume of SD content must be upconverted to HD and migrated to digital files. SAMMA is pleased to be working with BI and IBM again in this effort."