Report identifies IPTV ad revenue opportunities

“Advanced Advertising for IPTV Services – November 2006” explores how IPTV operators can exploit their service offering to win advertising revenue.
Author:
Publish date:
Social count:
0

MRG has released a new report that describes a recommended step-by-step strategy for IPTV service providers to follow in adapting advanced advertising practices and shows them how basic local 30-second ads can be exploited due to the unmet demand from local advertisers.

The report, “Advanced Advertising for IPTV Services – November 2006,” answers questions about the technology needed, whether or not advertising offers real service differentiation for operators and what can be learned from Internet advertising.

The 56-page report is available in print or as an Acrobat PDF file.

For more information, visit: www.mrgco.com.