Report identifies IPTV ad revenue opportunities

MRG has released a new report that describes a recommended step-by-step strategy for IPTV service providers to follow in adapting advanced advertising practices and shows them how basic local 30-second ads can be exploited due to the unmet demand from local advertisers.

The report, “Advanced Advertising for IPTV Services – November 2006,” answers questions about the technology needed, whether or not advertising offers real service differentiation for operators and what can be learned from Internet advertising.

The 56-page report is available in print or as an Acrobat PDF file.

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