Pilat Media showed its MediaPro airtime sales system for the first time at IBC2009 with new modules for real-time agency planning and non-spot advertising management.
With the new Agency Planning Tool (APT) and Non-Spot Advertising (NSA) tools, MediaPro offers extended facilities for media advertising sales operations.
Pilat Media has developed the NSA module to help media sales operations manage the increasing potential of non-spot-related break products. NSA provides a dedicated software module for handling inventory, sales, planning and invoicing for non-airtime-related commercial items, including billboards, trailers, sponsorships and product placements.
The company also highlighted the new APT module, which further extends the core capabilities of the system, allowing advertising sales organizations to give their agency clients an instant online overview of the advertising inventory.