MTV Networks UK & Ireland takes iTV authoring, playout in-house

Previously, authoring and play-out had been outsourced
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Ensequence, an interactive TV authoring software and services provider, has struck a three-year partnership with MTV Networks UK & Ireland covering iTV authoring, playout and support services.

With the adoption of Ensequence on-Q interactive TV development software, MTV will take the production of interactive applications and play-out, in-house.

MTV has already launched one application authored in on-Q software: an enhanced music video for the band Gorillaz.

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