Ensequence, an interactive TV authoring software and services provider, has struck a three-year partnership with MTV Networks UK & Ireland covering iTV authoring, playout and support services.
With the adoption of Ensequence on-Q interactive TV development software, MTV will take the production of interactive applications and play-out, in-house.
MTV has already launched one application authored in on-Q software: an enhanced music video for the band Gorillaz.
For more information, visit www.ensequence.com.
