India’s largest vertically integrated media and entertainment company, Zee Telefilms (Zee), is using advanced CVR 550 multiformat standards converters from Snell & Wilcox to expand its direct-to-home offering.

Twelve new CVR 550 standards converters, part of the Kudos Plus line, allow Zee TV to convert television programming from any standard, including PAL, SECAM and NTSC, for delivery to its viewing audience.

Zee, the largest producer and aggregator of Hindi programming in the world, is not only one of the most popular entertainment brands in India, but also the largest MSO in India, with an estimated reach of 6.5 million households.

For more information, visit: www.snellwilcox.com.