CEA Boss Advises Broadcasters on Future

Broadcasters need to innovate and adapt to consumer demand, said Consumer Electronics Association (CEA) President and CEO Gary Shapiro in his Sept. 7 keynote address at IBC2007
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Broadcasters need to innovate and adapt to consumer demand, said Consumer Electronics Association (CEA) President and CEO Gary Shapiro in his Sept. 7 keynote address at IBC2007

Shapiro discussed developments shaping both the broadcast and the consumer electronics industries in the 40 years since the first IBC conference. He also shared his vision of the challenges and opportunities that new media and consumer demand pose for broadcasters over the next 40 years.

“Broadcasters no longer enjoy a monopoly on content delivery,” said Shapiro. “Ears and eyes once devoted exclusively to broadcasters are now being drawn in by new forms of content and new methods of delivery.”

“The winners over the next 40 years will be those who have the clearest vision,” he said. “They are able to identify potentially disruptive new channels, recognize consumer trends and yet, go out to meet the challenge.”

The consumer electronics industry has worked side by side with broadcasters to inform and entertain consumers across the globe, said Shapiro. “Together, we have changed lives and made the world better, safer and smarter.”