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At NAB2006, broadcasters that stop by the ATSC/NAB DTV Hot Spot can witness the first public demonstration of Advanced VSB. A-VSB has been proposed by Rohde & Schwarz, which is pushing for its adoption as a voluntary ATSC standard, along with its A-VSB partner Samsung.

"We are working towards developing A-VSB. We believe that it solves dynamic multipath problems very effectively, among other things," said Eddy Vanderkerken, director of sales for broadcast products for Rohde & Schwarz America.

Rohde & Schwarz and Samsung are demonstrating A-VSB's improved reception over 8-VSB at the DTV Hot Spot, located in the Las Vegas Convention Center South Hall upper lobby. It will be open Monday through Wednesday, April 24 to 26, from 9:00 a.m. to 6:30 p.m.; and Thursday, April 27 from 9:00 a.m. to 4:00 p.m.

Working with Samsung, Rohde & Schwarz submitted the technology to the ATSC in December 2005.