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West District TV Broadcasts in Higher Quality with Ross Technology

Iroquois, ON, Canada – August 21, 2008 – West District TV Ltd in Russia invested in Ross technology with the purchase of Synergy 1 and Synergy 3 Digital Production Switchers and a SoftMetal Video Server.

West District TV made the decision to replace their existing analog equipment with digital to offer viewers a higher quality of live broadcasts, studio programming, and sporting events. The equipment, on air since June, is being used to broadcast two TV Channels – West District TV and Zelenograd TV.

“Ross’ technology was chosen for our channels because of the level of product quality at an affordable price point,” said Alexey Shutov, General Director of West District TV Ltd. “The combination of switchers and server has met all of our needs and resolved any issues thrown in its direction. Our studios now have the ability to provide viewers with a more stable broadcast at a higher technical level.”

“We are pleased to have worked with West District TV,” said Alan Webb, Regional Sales Manager, Eastern Europe. “They needed affordable, reliable equipment, and Ross was able to offer the solution. We look forward to working with them in the future.”

The Synergy SD series digital production switchers are multi-purpose switchers used to work in virtually any live production environment. Synergy offers a complete growth path to multi-definition with the Vision QMD/X line of digital production switchers.

SoftMetal is a line of multi-definition video servers designed for both production and master control applications. They are available in 36 different configurations -18 standard definition models and 18 multi-definition models.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross’ award winning product line includes Vision and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at


Ross Video Media Contact:

Sara Bell

Public Relations Coordinator

Tel: +1 613-652-3020

Fax: +1 613-652-4425