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Blue Order Joins AmberFin Global OEM Partner Program to Enhance Ingest Solution

Blue Order partners with AmberFin to integrate iCR into its Media Archive offering

BURBANK, Calif. – October 15, 2009 – AmberFin today announces that Blue Order Solutions AG has signed an OEM agreement to incorporate and resell AmberFin’s industry-leading iCR ingest functionality as part of its Media Archive offering. As a result of this agreement, Blue Order customers will benefit from best-in-class multi-format SD/HD ingest, QC and transcoding, ultra-reliability, easy integration and third party interoperability though AmberFin’s web service APIs.

“We chose to partner with AmberFin and fully integrate its ingest functionality with our Workflow and Media Asset Management solution Media Archive to enhance digital archiving and the distribution of productions for our customers,” says Ulf Genzel, Chief Sales Officer, Blue Order. “With the addition of AmberFin iCR, we can offer our customers best-in-class ingest capabilities with improved content-related workflows, allowing them to better manage a myriad of rich media content and meet the ever-changing demands of the broadcast industry.”

“We are very pleased that Blue Order is joining our OEM partnership program,” says Jeremy Deaner, CEO of AmberFin. “Blue Order shares AmberFin’s passion for producing the highest quality media content for its customers, who make up some of the world’s largest broadcasters. This partnership continues our goal to build AmberFin’s presence in the broadcast & new media market as well as helping to address the needs of our OEM partners as they look to better meet the requirements of their customers.”

About AmberFin iCR

AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin’s leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.


About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

About Blue Order

Blue Order is a global provider of turnkey Media Asset Management (MAM) solutions. Media and entertainment companies, corporations and public institutions use Blue Order products to collect, index, catalog, retrieve and distribute audio-visual and multi-format content. Blue Order’s ‘Media Archive®’ provides a comprehensive MAM framework to support new digital content services, optimize workflows and increase efficiencies along the content value chain.

Blue Order is headquartered in Germany with subsidiaries in the UK and US. The company has been deploying its products since 1995 for a broad range of customer applications, with a special emphasis on broadcast, library and media production applications. Blue Order has well-established partnerships with technology providers and system integrators to ensure industry-specific solutions and professional services. References encompass many well-known companies, including Al Jazeera, Astra Platform Services, Bayerischer Rundfunk, Caracol TV, ESPN Brazil, NBC Olympics, PLAZAMEDIA, ProSiebenSat.1, RTM, Technicolor Network Services, VMMa, YLE and ZDF.

AmberFin editorial contact

Matthew Lloyd (US)

Hotwire for AmberFin