EDITSHARE SPEEDS PRODUCTION FOR “BEST JOB IN THE WORLD”

Australia’s Inner Sanctum Media uses EditShare Storage Series for media sharing

Sydney, Australia – June 15, 2009 – EditShare™, the technology leader in cross platform collaborative editing and shared media storage, announced today that Inner Sanctum Media (ISM) based in Brisbane, Australia deployed an EditShare 8TB storage system to facilitate production workflows during the hugely successful “Best Job in the World” competition.

Sponsored by Tourism Queensland, the clever campaign to hire a “caretaker” for the islands of the Great Barrier Reef quickly went viral, attracting international interest and press attention. More than 40,000 candidates from around the world applied for the salaried job, which included luxurious free housing in a paradise setting. Ben Soutwell of Great Britain won the competition and begins his new job in July. But Tourism Queensland, with media support from ISM, proved an even bigger winner, attracting huge tourist interest and publicity valued at over $180 million dollars AU.

ISM was responsible for setting up the Media Center on Hamilton Island and providing production and distribution support during the 3-day final selection process. Regional and international video crews, including the US, UK, France, Japan and more, swarmed to the island. ISM produced continuous video news releases (VNRs) and web updates on the 16 finalists and daily events. Regional reseller Digitstor provided the EditShare Storage Series server, which was at the heart of the ISM workflow.

“EditShare helped us meet our goal of generating maximum media exposure for the ad campaign, the Great Barrier Reef and surrounding islands,” says Lindsay McNeill, ISM’s Project Manager for the “Best Job” event. “We were covering all the activities and needed a system where you could ingest the content just once so all our edit suites could see it and use it at the same time,” says McNeill. “This was especially important because we had very short turnarounds and no time to waste. It’s hard to imagine how we could have worked the project without this kind of system.”

“’The Best Job in the World’ project really demonstrated the value and efficiency of EditShare products,” says Paul Hayes, General Manager of EditShare, APAC. “The straight-forward installation with Gigabit ethernet connectivity and RAID5 protection allowed ISM to be up and running quickly and securely. Media sharing provided a streamlined workflow, allowing the Final Cut Pro editors to concentrate on creating packages which kept the worldwide audience up to date on the competition.”

ISM had a 21-person staff covering the event, including two video crews, an underwater specialty team, three video editors, and producers. The EditShare was the hub for sharing media connected to other devices with standard 1-Gigabit ethernet. One workstation was dedicated to ingesting video from the HD XDCAM professional discs as they arrived from different venues. Media was immediately available to the 3 Final Cut Pro suites used to create the VNRs and web packages. Finished packages were up-linked via satellite to Reuters in London for global distribution on the news agency’s media distribution platform. Two additional viewing workstations in the Media Center were connected to the EditShare, allowing other video crews access to the media. Crews using non-linear media could quickly download particular segments onto thumb drives. The streamlined workflow helped ISM meet their deadlines and even exceed expectations. ISM generated more than 86 transmissions over the 3-day event and the “Best Job” competition made the top ten list of Reuter’s biggest stories in the past year.

EditShare Complete Collaboration

The Storage and XStream Series are part of the EditShare Complete Collaboration line of products, which provide shared media and collaborative workflows – from ingest through production to archive. In addition to the Storage Series and XStream Series, the Complete Collaboration line includes EditShare FLOW and EditShare Ark.

Designed for the industry’s leading editing and compositing products from Adobe, Apple, Assimilate, Autodesk, Avid, Digidesign, Digital Vision and Sony, EditShare storage servers, including the ultra-performance XStream series, allow all connected workstations to capture, access and share, in real time, a common pool of media files. Regardless of application or platform, source material, work in progress and finished packages are shared and instantly available to all users on the EditShare network. EditShare is also the only solution that provides full Project Sharing among both Apple and Avid editing workgroups. EditShare servers connect via Gigabit or 10 Gigabit ethernet. Combined with EditShare's 5th generation administration, monitoring and workflow tools, EditShare provides industry-leading performance and an open environment for creative teams to share media regardless of application and platform.

EditShare’s Complete Collaboration products are fully integrated and support shared workflows from ingest through production and archiving. Flow Ingest captures up to four channels of media and associated metadata, storing each channel in up to three formats simultaneously and outputting a proxy for fast retrieval. No background transcoding is required. Flow Browse completes the media organization process by simplifying media cataloguing and accelerating the search and retrieval of material within the EditShare shared storage environments. From any PC, users can quickly locate media among hundreds of thousands of clips on the EditShare media spaces. Flow Browse provides advanced functionality for assembling and annotating media outside the non-linear editing application. From Flow Browse, users can update metadata, log clips, can drag and drop media to Avid and FCP bins before the user begins editing. Complementing the EditShare Storage Series is the EditShare XStream Series, which is specifically designed to support high demand and high volume situations, including huge numbers of SD and compressed HD video streams, or multiple streams of uncompressed HD or 2K video. EditShare ARK provides a range of options for back-up, mirroring and archiving.

About Inner Sanctum Media

Inner Sanctum Media (ISM), headquartered in Brisbane, is one of Australia’s most experienced media content providers. With more than 25 years experience, ISM offers a range of services including film and television production including documentaries and entertainment programming; live, sports coverage; outdoor broadcast events, and corporate press and multi-media campaigns.

About EditShare LLC

EditShare LLC is the pioneer of a new category of collaborative editing solutions designed for digital media workgroups and production companies. The EditShare system fuels the collaborative creative process for digital media artists by delivering high quality, high performance and cost effective networked collaborative editing solutions. For more information, please visit www.editshare.com.

Press Contact

Janice Dolan

Zazil Media Group

Email janice@zazilmediagroup.com

Tel: +1 (617) 817-6595

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