Orad Welcomes Czech TV to its Growing Family of Branding and News Users

KFAR-SABA, Israel -- April 10, 2008 -- Orad Hi-Tec Systems Limited (Symbol: OHT), a world-leading provider of virtual studios and on-air graphic systems, has announced that it has been chosen recently to provide Czech TV with advanced on-air graphics and channel-branding solutions.

After a long and intensive evaluation process, Czech TV, the Czech Republic‘s national public broadcaster, chose to standardize their news and branding graphic productions over the Orad platform.

As part of the provided solution, multiple Maestro systems will be deployed across the different studios. The Maestro systems are all networked together, supported by Orad's Graphic Asset Management (GAM) module. The GAM module enables Czech TV to register their graphic assets to a database shared by all their journalists, as well as allows for effective management of user permissions, authorization, and access to assets stored in the database. This distributed architecture allows for collaborative work between the different users of the system and streamlines the entire production workflow.

Orad‘s Maestro control application will be used by Czech TV to trigger the playout in all studios. For Czech TV‘s news production, the Maestro system will be integrated with the OCTOPUS newsroom system, allowing journalists to sequence the graphic elements from within their newsroom environment. All branding graphics will be scheduled by the PROVYS traffic system while the triggering of the graphic events will be controlled by Aveco‘s automation system.

Multiple copies of Orad's 3Designer authoring software will be deployed at Czech TV‘s graphic studio, enabling them to create state-of-the-art, real-time 3-D graphics and animations for their news, sports, branding, and promotion.

The backbone of the solution is Orad‘s HDVG video graphics rendering platform, which will provide Czech TV with an easy upgrade path, the playback of multiple video clips, multiple live video feeds, and support for embedded audio.

Avi Sharir, CEO and president of Orad, said, “Czech TV is one of the many leading broadcasters who have chosen to improve their on-air graphics and channel-branding production with the help of Orad‘s powerful 3-D broadcasting graphics solutions.”

More information about Orad and its products is available at www.orad.tv.

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About Orad

Founded in 1993, Orad is a world leader in TV graphics and production technology. Orad‘s position in the graphics industry is quickly growing while the company maintains its market dominance in virtual reality and sports enhancement. Orad‘s line of products includes virtual sets, on-air graphics systems, virtual advertisement, sports production solutions, and middleware for the industrial and military visualization industry. Orad is a publicly held company, having been listed on the Frankfurt Stock Exchange in December 1999 and as of July 2003 on the Alternative Investment Market of the London Stock Exchange (symbol-.OHT). www.orad.tv.

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