AmberFin Appoints Bruce Devlin as CTO

Bruce Devlin to lead AmberFin technology strategy and innovation in new role

AmberFin today announces the appointment of Bruce Devlin as its new Chief Technology Officer (CTO). In this role, Bruce will be responsible for leading strategy and vision at AmberFin, helping its customers to deliver superior-quality TV, film and video content across a rapidly changing file-based media environment.

Prior to his new role, Bruce was VP of Technology at AmberFin, guiding the company on video file, workflow and systems issues. Previously Bruce was at Snell & Wilcox where his career spanned 15 years with the company. Here he led its innovative and award-winning work on compression coding.

With a long standing career in broadcast, Bruce has experience at both the BBC and Thomson. He holds several patents in the field of compression and files and has contributed to books on media, MPEG and File Formats. Bruce was previously one of the founding developers of the MXF File Format Specification, which was awarded a technical Emmy in January 2009.

Bruce Devlin comments: “AmberFin has already seen great success in the film and broadcast markets, with a number of prestigious customers using AmberFin’s iCR software tools to solve their file-based digital workflow and media content management issues. Consumer adoption and demand for HD content is increasing dramatically. Our next challenge is to help customers convert large amounts of archived video content, held in multiple legacy formats to HD. With predictions that HD-ready platforms will stand between 75% and 100% by 2012, along with more and more video being consumed online, the next few years are sure to be an exciting time for the industry. I will be focused on ensuring that AmberFin’s iCR software continues to lead in this field.”

Jeremy Deaner, CEO of AmberFin, says, “Bruce has invaluable experience in the film and broadcast markets and carries an in-depth technical knowledge and drive for innovation, which will continue as we develop and evolve our iCR software in line with market requirements. Bruce will work closely with AmberFin’s leading R&D and engineering teams, whose unrivalled expertise has already enabled iCR to deliver superior quality pictures with sharper images, contrast and color.”

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

Editorial contacts

Kirstyn Langford

Hotwire for AmberFin

+44 (0) 207 608 2500

Jaime Tero

GBC for AmberFin

+1 415 989 9803

Scott Allen

Vice President, Marketing, AmberFin

+44(0)1256 317 537