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ScheduALL Gives m2 the EDGE™ in Automated Booking and Scheduling of Resources

HOLLYWOOD, Fla. — Oct. 14, 2008 — ScheduALL today announced that m2, a leading boutique broadcast production, design, and post-production facility based in New York City, has selected ScheduALL's EDGE™ to streamline booking and scheduling of all facilities, equipment, and personnel.

EDGE is a powerful resource management solution specifically designed to meet the needs of a boutique- to mid-sized production and post-production company. With EDGE, a single schedule is shared throughout the operation, eliminating duplication of effort and avoiding costly scheduling conflicts for rooms, staff, equipment, and other assets. At m2, EDGE replaced several inefficient and inflexible manual systems on which staff members relied to record booking information and track scheduling of resources.

m2 purchased EDGE to manage its operation and streamline the end-to-end processes for its facility including the management of four edit suites, various design stations, and its production crew packages. With EDGE, these functions are all incorporated into standard workflows in which personnel enter their pertinent details about the booking into a single repository. Scheduling tools provide conflict warnings and automatically adjust prices for bookings based upon a particular client's rate card. The EDGE visual calendar also enables m2 operations staff to view the entire operation at a glance to see which resources are booked and which timeslots are available for new bookings, which reduces overlap and saves time. Once the job is complete, EDGE automatically generates the invoice and initiates the accounts receivable process.

EDGE delivers powerful management and reporting tools that enable m2's business managers to view all jobs currently in house, pending jobs, and completed jobs with billing status. Its operational view of resources and how they are deployed allows managers to make pricing decisions quickly for upcoming jobs and track resource utilization to plan intelligently for future growth.

"EDGE has taken us from a company that was operating on a day-to-day basis, with no real ability to plan for the future or learn from past experience, to a smooth-running operation that deploys its resources in the most efficient and profitable manner possible," said Ami Palombo, managing director of m2. "The ability to analyze the business experience on a resource level is mission critical for a small company."

"EDGE is uniquely positioned to enable production and post-production companies to compete and win in this fast-paced business environment. Specifically boutique and mid-tier players are facing incredible market pressures, and they cannot afford to miss by investing in technologies that do not generate significant ROI," said Joel Ledlow, CEO of ScheduALL. "m2 is a perfect example of how EDGE can positively impact a growing business through precise planning, timely billing, and accurate reporting."

More information about ScheduALL and its software solutions is available online at

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About m2

Founded in 1997 by partners Lee Umphred and Willie Velazquez, m2 is an unparalleled collective of accomplished designers, editors, producers, and directors. The company brings its ideas, eyes, ears, and guts to projects ranging from network broadcast series and promos to live events. m2 is located in the Flatiron District of New York. For more information, visit

About ScheduALL

ScheduALL is the leading provider of enterprise resource management (ERM) software for the broadcast and media industry. With more than 1,200 worldwide clients within broadcast, satellite, and production facilities, ScheduALL is clearly recognized as the partner of choice for operational management software solutions.

ScheduALL's software offers comprehensive workflow and resource management capabilities that enable clients to optimize personnel, resource, and bandwidth utilization in a way that directly translates into increased productivity and ROI. ScheduALL's modular approach and scalable product sets provide a collaborative platform for users in the broadcast, production, post-production, satellite/network transmission, and newsroom environments. ScheduALL clients include BBC, FOX News Network, The Associated Press, IntelSat, Turner Studios, Mediaset, CBC, ABC Australia, RTL, and NewSkies Satellites. More information is available at