SUR Mexico to Broadcast to U.S. Cable Audience via Genesis Networks
NEW YORK -- Oct. 30, 2007 -- Genesis Networks, a provider of next-generation global video transmission services, today announced that popular Mexican television channel SUR Mexico has begun broadcasting to U.S. cable audiences over the Genesis fiber network. Part of the Sur Corporation group of channels, SUR Mexico is dedicated to offering Mexican immigrants living in the U.S. a window on their home country with a full schedule of news, events, and entertainment programming.
Previously only available to DirecTV satellite subscribers, SUR Mexico has forged the agreement with Genesis Networks to open the channel up to a much wider viewing audience of cable subscribers. Genesis receives the SUR Mexico signal in Miami, Fla., and transmits it to a teleport in Hauppauge, N.Y., where it is uplinked to the Galaxy 23 satellite for distribution to U.S. cable providers. Since the start of the service in July, three cable companies have picked up the SUR Mexico channel with Comcast Chicago leading the way.
According to Genesis Networks Account Executive Michael Riccio, Genesis‘ strong utilization of the Galaxy 23 satellite for Hispanic programming was a major driver in Mexico SUR‘s choice of Genesis Networks. “Since we provide distribution for several other large Hispanic channels via Galaxy 23, it‘s much more cost effective for cable companies because they can pull down multiple channels with a single beam,” he said.
“Our mission is to reach the widest possible audience of expatriate Mexican citizens, in the most cost-effective manner possible,” said Ricardo Samarez, CFO of SUR Mexico. “Genesis Networks was the best choice because it is enabling us to extend our reach to the U.S. viewing audience, while delivering maximum value to our end-user customers -- the cable carriers.”
Genesis Networks provides turnkey fully managed video and data services with a global fiber and satellite infrastructure. Genesis Networks‘ service includes innovative and unique options including portable bandwidth, allowing customers to make the most flexible and efficient use of their bandwidth, and the industry-leading IRIS real-time booking system. To learn more about Genesis Networks solutions, go to www.gen-networks.com.
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About Canal SUR
Sur Corporation was founded in 1992 by Latin American radio and television industrialist Hector Delgado Parker, who noticed the information gap Latin Americans had from their home countries when compared to the abundance of information from North America and Europe. Today, Sur Corporation group of channels retransmits daily the news broadcasts of ten countries in Latin America and three Mexican regions in more than two million Latin American homes throughout the U.S. -- a number that increases 35% annually. Sur Corporation group of channels is broadcast on Dish Latino as well as the Hispanic tiers of Comcast, Cablevision Cox, Time Warner, and Charter, among others.
About Genesis Networks
Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks platform is a next-generation, IP-based fiber and satellite video network with cutting-edge switching and compression technologies. With more than 100 locations worldwide and growing, many organizations can now take advantage of Genesis Networks services. The company‘s network operations center in New York City maintains the health and standards of the global network while the Genesis Networks proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. Additional information on Genesis Networks and its innovative products is available at www.gen-networks.com.
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