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Algolith to Launch First and Only Low Cost Color Temperature Conversion Solution at HD World Booth 1040

Montreal, Quebec (September 30, 2009) — Algolith Inc, a leader in advanced world-class video processing solutions for broadcast, cable, satellite, and IPTV providers, today announced the launch of their newest product, the Algogear Color Temperature Converter, which will be showcased at HD World on October 14th and 15th in New York city, at booth #1040. Visitors to SBE 22 in Verona, NY will be able to preview the product at booth #B5.

“With the number of TV screens and monitors used in Newsrooms today, broadcasters need a cost effective solution that will allow them to display TV and monitor colors properly during live broadcasts,” said Jacques Patry, Director of Product Development at Algolith Inc. “The color conversion applied to the on-set displays will compensate the color temperature of the panel to provide for better studio output picture integration without objectionable color artefacts. The Algogear Color Temperature Converter is the most cost-effective way today for newsrooms to control the color temperature of TV screens and computer monitors to allow proper color calibration and help ensure accurate display of colors to the viewing audience during live broadcasts.”

High-density—4 channel solution provides broadcasters with significant cost savings

Newsroom cameras, which are calibrated according the environment of the newsroom, shoot both the foreground (e.g., a host/news anchor) and the background, which often consists of a number of video and computer monitors. In such cases, the color of foreground usually looks accurate in the television audience’s home. However, many viewers may notice serious color distortions in the video and computer monitors. The monitor colors will look extremely bluish which is caused by the disparity between the color temperatures of the monitors and the studio lighting.

“With Algolith’s Color Temperature Converter, we can have up to 4 channels on a single card. This high density solution is a real money saver in comparison to other solutions available today,” said Patrick Brize, systems integration consultant to rental house Montreal Video. “As a rental house, we are very excited about the further cost savings provided by the reconfigurability of the Algogear card. We can easily and immediately repurpose the card to any other solution from Algolith, extending the card’s life expectancy to tailor it to our future clients’ specific needs. The cost savings are significant for us, especially when it comes to reducing our inventory, including spares. Coupled with the openGear frame—this sets a whole new standard in the industry.”

About the Algogear Color Temperature Converter, CTC-1004-MD

Part of the Algogear line of Signal Processing solutions, the Algogear Color Temperature Converter converts colors such that when they appear on air, the colors appear as they were originally intended. CTC-1004-MD offers broadcasters significant cost savings with a high density, 4 channel per card solution to color correction for shooting within Newsrooms.

CTC-1004-MD Product Highlights

• Converts TV/monitor images from a specific color temperature to another color temperature

• Provides true-to-life colors by correcting images for a wide range of color temperatures

• High density solution with 4 separate channels/card translates into significant cost savings

• SD/HD-SDI auto format detection

• Allows user to control and calibrate the output of the TV

o Input control: color temperature of original image

o Output: desired color temperature

• Users can store and name four different settings for easy user recall

• Split screens

• Proc-Amp allows for further user control of hue and saturation

• Metadata support and Embedded audio (passes audio on all 16 channels)

Pricing and Availability

The Algogear Color Temperature Converter is part of the Algogear line of FPGA-based video processing solutions and is part of Algolith’s One Card, One Price, More Choices program (see below). The Algogear card is available at $5995, and can be purchased through Algolith’s network of international resellers, or by contacting Algolith at or 1-877-ALGOLITH.

1 Card, 1 Price, More Choices program: Flexible, Cost-effective and Future-proof

Algolith’s One Card, One Price, More Choices Program allows users to repurpose their Algogear card to any one of Algogear’s video processing applications— at no additional cost. One Algogear card holds the power of the entire line of 9 applications available from Algolith, including solutions for Signal Processing, Format Conversion, as well as Sync and Delay. The reconfigurable nature of the Algogear card means that customers have the flexibility to repurpose their cards to any other of Algogear’s video processing solutions– for free. All Algogear applications have the ability to run on the same card, providing broadcasters with the choice to select the cards’ functionality at one point in time, and repurpose the card to another function at a later point in time. This solution helps broadcasters save money by reducing inventory of spares and support costs. Furthermore, its long life expectancy makes the Algogear card an environmentally-friendly solution.

About Algolith

Algolith Inc., based in Montréal (Québec, Canada) is a privately held company founded in 2003 as a spin-off of Miranda Technologies. Algolith has developed the industry’s most advanced video processing algorithms, leveraging over 50 man-years of R&D and IP development. The company has built its reputation around delivering its patented core Intellectual Property (IP), an unparalleled portfolio of technology which significantly improves image quality in all formats.

Algolith Inc. develops advanced high quality video processing solutions for reconfigurable cards designed to delay, synchronize, convert and process signals in all formats for broadcast, cable, satellite, and IPTV providers. Algolith provides the best value in advanced image processing with a future-proof, flexible, modular platform. Algolith also develops specialized IP solutions which can be used for FPGA or ASIC implementations by OEM and IP licensees.

For sales information, or to find a reseller in your area, please contact or 1-877-ALGOLITH, or visit . To keep up to date with the latest news and product releases, please follow Algolith at

Media Contact

Esther Hotter

Marketing Communications

Algolith Inc.

514-335-9867 ext 3246