Don’t plan your email marketing strategy without reading this first!

Planning an email strategy? MarketingProfs recently reported key findings from email marketing software provider, GetResponse. After analyzing 21 million messages sent from US accounts during Q1 of 2012, GetResponse shows us what times during the day are best for email opens, click-throughs and so much more.
Author:
Updated:
Original:

Planning an email strategy?

MarketingProfs recently reported key findings from email marketing software provider, GetResponse. After analyzing 21 million messages sent from US accounts during Q1 of 2012, GetResponse shows us what times during the day are best for email opens, click-throughs and so much more.

The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

The top engagement times for email are as follows: in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.

Time zones are also a consideration: Email marketers should keep in mind local times and work routines around the world, and stagger their mailings accordingly, keeping in mind the best times of day for engagement, according to GetResponse

Want more? Check out GetResponse's infographic:

Read more: http://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-click-throughs-infographic#ixzz2AERjWNcv

Related

BE Blogs

Email Best Practices

Email is an effective medium for delivering messaging about new products and special offers, but make sure you follow these simple steps to increase your deliverability and response... 1) Use a compelling Subject Line and avoid using symbols, ...

BE Blogs

Don’t trust the Internet

I grabbed the news story from FT.com because it was titled, “U.S. TV prepares for $2 billion ad shortfall.” OMG, what had I missed? Are broadcasters careening toward disaster? Was the sky falling and I’d missed the forecast? The news story’s first ...

BE Blogs

Analog: don’t kill it yet

Before Thanksgiving, our elected idiots (in this case the Senate) passed by unanimous consent a bill allowing TV stations to “voluntarily” broadcast emergency information and informational messages about the DTV transition in analog for 30 days following ...

BE Blogs

'We Found Your Family'

NewBay Media colleague Eizi Yoshikawa was in Tokyo when the earthquake struck on March 11. In this blog post, he relates his experiences during the quake and his efforts to reunite with his family. He is also a peace advocate

BE Blogs

Don't be a Social Media bore...

Peter Platt, Chief Digital Officer at Catalyst Direct, explains five simple strategies that can help you get your brand into the social space without becoming a bore: 1.Listen 2.Surround 3.Facilitate 4.Participate 5.Engage Read the Full ...

Image placeholder title
BE Blogs

9 Basic Tips for Digital Marketing

9 basic tips every digital marketer needs - iMediaConnection.com "Email Subject Lines, Avoiding Spam Filters, Mobile Strategies and more...." There is a series of classic tactics that are essential to any digital program. Here are those basic ...