NTIA Approves Converter Box from Chinese Manufacturer Sansonic

December 21, 2007
Sansonic, a China-based manufacturer of various electronic items for commercial, consumer and OEM markets, has received approval from the National Telecommunications and Information Administration for participation in the NTIA’s coupon program for digital-to-analog converter boxes.

“At this time, Sansonic plans to bring in sufficient inventories to enable immediate shipment of product to the many independent retailers that wish to participate in this conversion; while finalizing programs with major retailers and potential OEM accounts,” the company said in a statement.

The company also said that some in the industry predict sales of the boxes to reach 38 million, a figure somewhat higher than most estimates.

Sansonic’s U.S. affiliate is based in El Monte, Calif.

The NTIA also approved a second box with the Philco brand from Philips. The NTIA has now approved a total of seven boxes—three from Philips (two Philcos and a Magnavox), two from DigitalStream, one from LG Electronics (using the Zenith brand) and the Sansonic product.

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