NBCU Manages Traffic With VCI Orion System

August 20, 2008
NBC Universal (NBCU) utilized the VCI Orion Business System to manage back-office functions, including sales and traffic, during the Beijing 2008 Summer Olympic Games.

Orion allowed the network to view its commercial inventory and spot placements in real-time with Inventory Explorer. This synchronized view dramatically streamlines operations through effective log control, reducing the number of make-goods needed. Orion also provided NBCU with the ability to change commercial schedules on the day of airing, seamlessly updating schedules in automation.

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