Harris, CBS Team Up to Air Final Four in HD
April 2, 2004
Harris Corp. and CBS Television announced an agreement, in which Harris will sponsor HDTV coverage of the 2004 NCAA men's basketball championship Final Four games. The live CBS Sports telecasts will be a joint production for the companies, produced in 1080i and downconverted for CBS' analog broadcast coverage. Additionally, the games will be broadcast in 5.1 surround sound audio.
The Final Four championship games will air live on April 3 and April 5 from San Antonio, Texas.