WCWG-TV Signs on Estrella TV
May 4, 2010
GREENSBORO, N.C.: WCWG-TV in DMA No. 46 is the latest station to
sign an affiliate agreement for Estrella TV. WCWG, The CW affiliate in the
Greensboro area is a former Pappas station now owned by New World TV’s holding company,
Titan Broadcast Group. Titan will operate the Spanish-language network on WCWG’s
secondary digital feed at Ch. 20.2.
Liberman Broadcasting, the Burbank, Calif.-based owner of Estrella, said the
Greensboro coverage area comprises the 53rd largest Hispanic TV market in the
country with 37,420 Hispanic households.
The addition of WCWG puts Estrella’s affiliate count at 23; its total market
presence at 31; and the network’s reach to more than 75 percent of U.S.
Hispanic TV households.
“North Carolina is a new territory for Estrella TV and we look forward to
enriching the community with our refreshing news and entertainment, in addition
to providing advertisers with a unique platform to engage a coveted
demographic,” Liberman chief Lenard Liberman said.
-- Deborah D. McAdams