Research: Video Viewers Value Originals More than TV Content Online
October 11, 2010
NEW YORK: People who watch video
online tend to prefer original content over TV shows, a new survey says.
“The research uncovered that viewers place considerable value on Web original
content; 54 percent of those surveyed who have watched Web original videos deem
them to be just as, if not more, entertaining than what they view on
traditional television,” according the study, conducted by Frank N. Magid
Associates, Next New Networks and YouTube. The latter two happen to provision
original video content online.
The survey was conducted from May 18 through June 4, 2010. No sample size was
provided. Takeaway included:
- 60 percent watch Web original video content weekly;
- 58 percent see Web originals as providing quality entertainment whenever
they want it;
- More than 25 percent find Web original content to
be more entertaining than traditional television.
“The study uncovered strong consumer appeal of Web original programming as
compared to traditional television shows,” said Mike Vorhaus, managing director
of Frank N. Magid Associates. “The findings confirm what many have believed for
some time now: there is incredible content and talent available on the Web and
viewers are paying full attention and tuning in regularly.”