ONLINE: Video Viewing Doubled Among Adults Since 2006
August 3, 2009
WASHINGTON: The proportion of adults who watch and share video online has doubled since 2006, according to a survey by the Pew Research Center’s Internet & American Life Project. As of April, 62 percent of adults polled said they’d watched video online, compared to 33 percent in 2006.
Among adults 18-to-49 years old, 89 percent said they watched video online, with 36 percent doing so every day. The rise was attributed to the proliferation of broadband.
Among all adults who watched online, 19 percent reported doing so daily, up from 8 percent three years ago. Thirty-three percent said they watched TV shows online, up from 16 percent in 2007.
Cambridge, Mass. research firm Forrester put the TV figure lower. Forrester estimated that around 25 percent of Web users watched TV online, up from 20 percent a year ago. Of those, 13 percent did so at least once a month, compared to 9 percent in 2008.