CBS Acquires High School Sports Net
April 6, 2007
CBS has acquired MaxPreps, an online high school sports network. The network will become a unit of CBS-owned CSTV (College Sports Television). The deal was announced by Brian Bedol, president and CEO of CSTV.
"From the professional sports covered by CBS Sports and CBS Sportsline to the collegiate athletics covered by CSTV," Bedol said, "this acquisition expands CBS's portfolio of sports programming and brings a spirited community of athletes and a highly desirable demographic into our reach."
MaxPreps provides information on nearly 80,000 high school football and more than 500,000 high school basketball games played annually. It has more than 1 million high school athletes registered in its database.
"Sports fans and participants are among the greatest beneficiaries of the advancements in video delivery technology," Bedol said. "Athletes, their families and members of their communities can now experience personalized sports programming, following the teams and games they care most about. What's more, our affiliate partners will benefit from the availability of this great content to feed their broadband and VOD channels."