Tightrope Media Systems Transitions Fresno Community TV Channel to Cloud with Content Delivery Web Service

Tight integration with Cablecast Reflect and on-site Cablecast playout servers delivers affordable bandwidth management and cloud-enhanced online video distribution
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ST. PAUL, MINNESOTA, June 24, 2015—Community Media Access Collaborative (CMAC)—a community access TV production facility serving Fresno and Clovis, California—has chosen the Cablecast Reflect cloud-based service from Tightrope Media Systems (TRMS) to deliver its public, education and government (PEG) programming as live or on-demand video streams to Internet viewers.

“With Reflect, we no longer have to worry that our internet connection has enough bandwidth to deliver all the live and on demand video streams our online viewers want to watch,” said Bryan Harley, facilities and operations manager for CMAC. “Regardless of a show’s popularity, many viewers want to watch it on the device of their choosing. We can count on Reflect to deliver it to them reliably. We also appreciate that they added mobile device support because, in this day and age, we need to support as many distribution platforms as possible. The Cablecast portfolio definitely gives us that flexibility.”

Since its April 2012 inception, CMAC has been using a Tightrope Media Systems workflow—including Cablecast multi-channel broadcast automation for main programming and Carousel digital signage systems for backup and bulletin content—at its downtown Fresno TV production facility. This Tightrope workflow includes Cablecast live and VOD servers that deliver a virtually unlimited number of high-quality, bandwidth-efficient H.264 streams to broadcast and online viewers respectively. Cablecast Reflect seamlessly interfaces with these on-site servers to aggregate, cache and distribute the media from its scalable cloud platform, removing the burden from CMAC’s internet connection.

Shortly after adding Reflect, the City of Fresno held a City Council “General Plan Hearing” to discuss recommendations for handling urban development, and the challenge of urban sprawl in the region.

“Since this has been a hot topic here in Fresno for decades, many citizens that couldn’t attend this particular meeting wanted to watch it live,” Harley said. “Using Reflect to host the live stream, we enabled a very large audience to watch the live hearing with no issues whatsoever on the streaming side. And with Tightrope’s end-to-end broadcast automation solution, we don’t have to spend time buying and integrating separate products.”

CMAC gives Fresno and Clovis residents, schools and organizations the means to produce their own video programs. For a small annual fee, Fresno and Clovis citizens train to use CMAC’s TV production gear, large studio and private editing suites and create any type of show they wish—including talk shows, music videos, sports, cooking shows and indie films. CMAC’s PEG channels are broadcast on local Comcast and AT&T U-Verse systems, and the content is streamed live and on demand to a global audience via CMAC’s website.

About Tightrope Media Systems

Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, Internet video on demand, live streaming, the Carousel Digital Signage system, and ZEPLAY, a multi-channel instant replay machine for stadiums, arenas and Outside Broadcast vehicles. Tightrope's award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at http://www.trms.com.

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