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Yahoo Launches New Data Partnership with VideoAmp

By George Winslow published

The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital

Streaming
Vortex

New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation

By Phil Kurz published

The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights

Streaming
Stock

Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns

By George Winslow published

Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising

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